Graphic designer / Art director / Educator

Build worlds. Show the system.

Pedro Youssef turns research into visual worlds people can enter—identities, publications, environments, and image systems with a clear idea at the center.

Yellow and blue Wayfinder environmental graphic system
01 Systems / Space
Painted eye mural photographed in Oaxaca
02 Editorial / Place
Mothman image from the Cryptid Casework project
03 Research / Myth

Boston, MA
Working across print, space, and image.

Art direction Visual identity Editorial Environmental graphics Research Teaching
Now

MFA Graphic Design candidate
Boston University / Expected 2027

2026

Workshop Instructor
BU Visual Arts Summer Institute

2024

Selected work
SXSW + Fitchburg Art Museum

Practice

Concept, system, material
and production

Selected work / 2024–2026

Ideas built
all the way out.

The strongest work does more than look consistent. It creates a world, establishes its rules, and makes every choice feel inevitable.

01 / Environmental identity

Wayfinder

A complete identity and navigation language for a contemporary art museum on Boston Harbor.

Use the high-visibility yellow of fishermen’s raincoats to connect Pier 4’s working-harbor history with a crisp contemporary museum experience.

The system carries one idea through identity, iconography, maps, directories, room signs, installation heights, and digital displays. It demonstrates design at two scales: the character of a place and the clarity of a single decision.

Role
Research, identity, information design, environmental graphics
Scope
Brand language, 21 icons, sign family, maps, elevations, digital
Context
Boston University / Academic project / 2025
View the 32-page case study

02 / Independent publication

OAXACA

A 24-page field archive listening to Oaxaca’s walls as sites of memory, resistance, identity, humor, grief, and hope.

Pink, ochre, and black geometric street mural photographed in Oaxaca

“This zine is my way of listening to the walls of Oaxaca.”

Field notes / Pedro Youssef
OAXACA introductory spread with mural photography and project text OAXACA spread featuring street art from Jalatlaco OAXACA spread combining mural photography and Spanish quotations OAXACA spread with bright blue and pink walls and the word Respira OAXACA spread showing large-scale colorful murals

Treat street art as a living public conversation, then build a publication where many voices can move in different directions while belonging to the same current.

Original travel photography, writing, sequencing, texture, and a typeface by Oaxacan artist Elí Castellanos form a layered editorial system. The project balances authorship with respect for the artists and communities represented.

Role
Photography, writing, art direction, editorial design
Format
24-page photographic zine
Focus
Place, public voice, cultural memory, sequencing

03 / Information design

Cryptid
Casework

American monster folklore reorganized as evidence: analytical, theatrical, and deliberately strange.

Give scattered sightings, locations, behaviors, and cultural myths the logic of a case file without designing the weirdness out of them.

A visual language for evidence, geography, scale, and creature behavior moves between archive and spectacle. Research makes the project credible; tone makes it memorable.

Role
Research, concept, art direction, information design
Output
Poster-driven visual dataset and image system
Strength
Complex material made legible without losing personality

More worlds / More methods

The wider practice.

Abstract Artemis orbital route visualization
Visual systems / Space

Artemis

Mission data and orbital movement translated into line, rhythm, distance, and form.

Blue Process publication cover
Publication / Method

Process

A catalog of influence showing how research, memory, and visual culture become original work.

View publication ↗
Priced Out illustrated housing poster
Campaign / Silkscreen

Priced Out

Boston’s housing pressure framed through a direct, satirical visual language.

Merge cover combining a painted ink circle with a precise wireframe structure
Artist book / AI + craft

Merge

A handmade study of authorship, cultural fusion, emerging tools, and material judgment.

What I bring

A point of view
with production legs.

01

Find the idea

Research, cultural references, audience framing, narrative, concept development, and a clear creative rationale.

02

Build the rules

Identity, typography, grids, information hierarchy, editorial sequencing, and systems that scale across media.

03

Make it real

Books, posters, environmental graphics, RISO, silkscreen, fabrication, image-making, and production judgment.

04

Bring people in

Presentation, critique, feedback, teaching, and clear communication across students, collaborators, and teams.

Teaching / Boston University / 2026

Practice,
passed on.

At BU’s Visual Arts Summer Institute, Pedro designed and taught a hands-on intensive that moved students from a first idea to a finished, portfolio-ready object.

Red and green accordion-fold dragon zine made by a VASI student
Student work / VASI zine workshop

Design a Zine:
Concept to Finished Piece

Workshop Instructor
BU College of Fine Arts
  1. 01ConceptAudience, message, references
  2. 02SystemGrid, hierarchy, type, image
  3. 03PrototypeThumbnails, dummy, critique
  4. 04ProductionSequence, finish, presentation

Two sessions / Six hours

Lecture + demonstration + guided studio + critique

Illustrated portrait of Pedro Youssef

Born in Brazil
Based in Boston

About Pedro

Observation becomes a world.

Pedro is a Boston-based graphic designer, art director, artist, and educator whose practice is shaped by place, studio art, travel, and graduate design study.

His work begins with listening and research, then becomes a tactile system—books, posters, installations, identities, visual archives, or spaces. The goal is always a complete environment with a clear idea at its center.

2027

MFA, Graphic Design
Boston University / Merit Scholarship

2024

BFA, Fine Arts, magna cum laude
University of Massachusetts Boston / Sociology minor

Available for full-time opportunities in the Boston area

Let’s build the
next world.

phyoussef6@gmail.com

Graphic design
Art direction
Brand + editorial

Environmental graphics
Publication design
College-level teaching